What is Google Analytics and how to setup on WordPress
Google Analytics GA4 is Google’s newly released analytics tool designed to provide users with a more comprehensive view of their website performance. GA4 is unique in its ability to track user interactions across devices, through its ability to combine data from websites, apps, and custom events. It is an easy to use feature that requires next to no setup, and provides users with a unified view of their WordPress site’s performance. In addition, users benefit from advanced segmentation capabilities that allow for tailored insights and metrics, while also expanding insights into customer journeys and how they’re interacting with content or products. Furthermore, the “Real-time reports” feature reveals how website visitors are engaging with content. All in all, Google Analytics GA4 promises to provide users with a comprehensive view of their website’s performance.